Having a qualified Style Advisor or Personal Shopper in your store is guaranteed to increase customer confidence. You can offer honest and professional styling advice and assist your customers to build a coordinated wardrobe.

Imagefocus knows that a more personal service makes for happier customers and increased sales. Having well-informed salespersons will make for happier customers.

More and more businesses and private persons are seeking help in building a coordinated wardrobe that suits their lifestyle, professionally and privately. Store managers who take the next step and decide to educate their staff will see positive results.

Being offered assistance from a certified Style Advisor/ Personal Shopper who can coordinate a whole outfit that suits the customer’s personal style and needs will improve customer experience remarkably.

We are also seeing an increase in online sales which only reinforces the need for attentive service in-store. The competitive advantage is a professional and personable service, and the sales staff are key to achieving this.

We will of course adapt the training course for the particular store’s needs and requirements.

For more information contact Pia directly on or mobile number 0046 70 289 13 33

Course participant:

I have worked in the fashion industry for 15 years, most recently as an in-store personal shopper. I have good experience and a general sense for the subject but wanted to further my skills and get certified. Pia’s Style Advisor/Personal Shopper training programme was perfect! Despite previous experience I’ve had several “aha-experiences” and developed new ways of looking at colour and style. I’ve also gained some tools to better analyse and explain why I can see that a particular piece fits better than another.

Pia was a dedicated and engaged teacher throughout the training programme, and has remained supportive even after the end of the course. If I ever need advice she is available to provide guidance. My goal before I started the training programme was to start my own business in personal shopping and this qualification is perfect for that, but I can also see the benefit for salespersons and others working in the fashion industry. I’m convinced that this qualification makes for better informed salespersons, and even buyers would benefit from it to gain a wider perspective.

Karin Gotthardsson, salesperson and Personal Shopper

Best of Brands, Mood Stockholm